Personal Branding for Dummies, 2nd Edition
Personal Branding for Dummies is designed to be a how-to book. It’s action-oriented and filled with tips to help you develop your personal brand. You will learn how to create a consistent, targeted impression that can help you achieve your personal and professional goals.
First, you will focus on determining who you really are — what you enjoy, what you do well, and what you want from life. Next, a series of thoughtful steps will help bring every aspect of your world into alignment with your true self. The overarching goal of the book is to help you break down self-imposed barriers to success and enable you to show the world your best authentic self.
You will learn to:
- Understand why personal branding is important.
- Discover your unique promise of value and craft a personal brand.
- Communicate your brand to the world with traditional and online sources.
- Control your brand ecosystem and make your brand visible for others to see.
- Personal branding helps you align every part of your life with your characteristics, strengths, values, and goals.
The resulting clarity allows you to create a meaningful, lasting impression with everyone you meet. A lasting impression can translate into on the job success in a new business, an existing business and, in every aspect of your life.
Personal Branding for Dummies was awarded an Honorable Mention for Best Business Books of 2012 at the San Francisco Book Festival. It has been a best selling Personal Branding Book on Amazon since its publication.
About Susan Chritton (Oakland, California Author)
Susan Chritton, M.Ed., PCC, BCC, NCCC - Executive Career Coach, Master Personal Brand Strategist, Reach Personal Branding Certification Trainer, and author of Personal Branding for Dummies. Susan guides professionals looking to engage their authentic self in the world through personal branding.
With her extensive experience in career development, she draws on her ability to identify each individual's uniqueness and then arrange the variables in his or her life to map out a strategic direction. She facilitates programs in Personal Branding, Strengths-based leadership, change management, and career transition. Her clients appreciate her solid grounded approach and trust her guidance through the coaching process.
Susan is involved in her community where she serves on the President’s Leadership Council for John F. Kennedy University. Susan spends her free time traveling the world, partaking in book clubs, and riding her red Vespa to yoga class.