The ROI of Membership – Today's Missing Link for Explosive Growth
THE ROI OF MEMBERSHIP Looking for the missing link to explosive membership growth? It’s member ROI at your core. Learn to calculate, prove and communicate your organization’s member ROI and prove to the non-members in your industry/profession that membership in your organization is a smart business decision. Trade associations and professional societies of today must continually prove the return on investment they deliver to members in order to stay relevant. Today, membership organization leaders must see their organization through the eyes of the non-member and be capable of proving the actual yearly sustainable real-dollar ROI that their current members receive in order to maintain high-level member retention and continual new recruitment. Learn how to turn your ambivalent members into member recruitment evangelists.
Ed’s new book, The ROI of Membership–Today’s Missing Link for Explosive Growth is now available. Order your copy (no charge for shipping). Get the deal…a copy for the Chief Staff Executive, Director of Membership and Chief Elected Officer. Purchase The ROI of Membership
About Ed Rigsbee (Los Angeles, California Author)
Ed Rigsbee, CSP Certified Speaking Professional, CAE Certified Association Executive, is the ROI Guy; obsessed with helping you to give and receive more return on investment (ROI) in everything that you do. He will help your organization to elevate your business relationships from ordinary to extraordinary; in service, results and profitability.
Ed is the President of Rigsbee Enterprises, Inc., established in 1981. He is recognized internationally for his expertise in the areas of strategic alliance development and implementation and non-profit organization member recruitment and retention. He has authored the following books:
The Art of Partnering
Developing Strategic Alliances
PartnerShift-How to Profit from the Partnering Trend
Kids, Parents & Soccer
The ROI Membership
Ed is also the president and executive director of the Cigar PEG, Inc., an IRS recognized 501 (c) (3) non-profit public charity. The organization he co-founded in 1999, starting as an annual fund raising party at the National Speakers Association's annual convention. To date, this organization has donated over $500,000 to; the National Speakers Association Foundation's Professional Speakers Benefit Fund, the Hereditary Disease Foundation's Laura's Hope project, the Cardiac Arrhythmias Research & Education (C.A.R.E.) Foundation, and others.
With more than 2,500 published articles to his credit, Ed continues to be a regular contributor to business, trade and professional publications globally. He has been an adjunct professor for both the Universities of California at Santa Barbara and California Lutheran University. Ed has traveled to Europe, Southeast Asia, and the Middle East, delivering multi-day strategic alliance workshops to eager business leaders and professional development workshops to established and emerging professional speakers.
Ed's background is quite diverse, allowing him to integrate his extensive experience in sales, marketing and strategic management expertise, along with his current research work, into all his assignments. He shares his real-world experiences; from retail and sales management positions, his work in the hospitality industry, his work in distribution, and as owner of a manufacturer representative firm. His presentations are based on his unique perspective of mutually beneficial partnering and ROI delivery. Ed's ideas have evolved through his nearly four decades of research and teaching management, marketing, selling skills, and member recruitment. Ed's gift is his ability to synthesize industry specific information along with proven success strategies and quickly offer workable organizational and industry-wide solutions.
He has been a professional member of the National Speakers Association since 1988 and was awarded the Certified Speaking Professional (CSP) designation in 2000; an accreditation that less than 10% of the Global Federation of Professional Speakers' membership holds. Ed is also an association executive member of ASAE; the Center for Association Leadership, earning his Certified Association Executive credential in 2012.