Guerrillapreneur – Small Business Strategy for Davids Wanting To Defeat Goliaths
Guerrillapreneur is a combination of the words 'guerrilla' and 'entrepreneur', and it is the name given by the author to enterprising, cash, and environment-conserving small business executives who are dedicated to defeating corporate Goliaths. David used a slingshot and pouch of rocks to defeat Goliath.
The author profiles past "Davids" like Wal-Mart, Apple, and Turner Enterprises, and derives from their garage-to-Goliath transformations the ultimate small business "slingshot" strategy and "marketfighting" tactics. Guerrillapreneur is a MUST READ for every entrepreneur! 1 Samuel 17 of the King James Bible details the battle between David, an undersized Israeli teenager, and Goliath, a nine foot tall Philistine warrior. As the Israeli and Philistine armies prepared for war in nearby camps, Goliath taunted the Israeli army and challenged any man brave enough to head-to-head battle.
David, armed with slingshot and a pouch of rocks, accepted Goliath's challenge. As Goliath charged with spear in hand, David released a rock from the slingshot and struck the giant in the forehead knocking him down. David took Goliath's sword and removed the Philistine's head. The sight of David holding Goliath's decapitated head sent the Philistine army into retreat. The moral of the story: small players with good strategies can defeat even the biggest giant.
About Mark Anthony Peterson (Atlanta, Georgia Author)
A serial entrepreneur, corporate executive and strategic management consultant, Peterson has over twenty-five years of entrepreneurial and strategic consulting experience. Peterson is currently the Managing Executive for Ceyero Consulting, a boutique business strategy management-consulting firm specializing in family-owned businesses and start-ups in the telecommunications, financial Services, and mobile technology sectors. Peterson is also an Adjunct Professor of Business at Concordia College Alabama where he teaches Entrepreneurship and Business Management.
Prior to co-founding PrideRock Holding Company, Inc., Peterson worked as the Vice President of Emerging Markets at ChoicePoint, Inc. (an Equifax spin-off) where he was in charge of the company’s business incubator and accelerator. Peterson also spent six years as a strategy consultant with Andersen Consulting’s (now Accenture) Strategic Services practice where he specialized in strategy and business process improvement initiatives for retail, packaged goods, utilities and financial services companies.
Peterson’s entrepreneurial experience dates back to his time at Dartmouth College where he received his B.A. and M.B.A. degrees. As an undergraduate, Peterson launched two entrepreneurial ventures: Le Noir Style, a health and beauty-aid company that distributed products to New England Area colleges; and ENform Magazine, a political and social magazine.
Peterson is a board member for the Techturized, Inc. and the Jackson Family Museum and Foundation. Peterson is married to Sophia L. Herbert-Peterson and is the father of a son and daughter, Langston and Mia Jade.