Raise Your Voice: A Cause Manifesto
"Raise Your Voice: A Cause Manifesto" is Amazon's top-rated book on branding and marketing for leaders of mission-driven and nonprofit organizations. It will help you unite your organization's purpose, character, culture, and voice to create a unique identity your donors and advocates will love. It will help you understand the difference between your purpose, mission, and vision--and why it matters.
The principles of The Cause Manifesto will help you lead your organization through four dimensions of culture and communications. Strategic, inspirational communications, relationship building, and visionary principles will empower you and developing leaders to communicate with clarity, transform your culture, and advance your mission more powerfully and effectively through strategic brand storytelling.