Smart Business, Social Business – A Playbook for Social Media in Your Organization

Smart Business, Social Business
272 Pages
ISBN 0789747995

Many organizations today have already evolved into social brands. They may be active on Twitter and Facebook; they may have corporate blogs and communities and they are trying hard to engage effectively with the social customer. However, behind the firewall, chaos, anarchy, and conflict reign. In Smart Business, Social Business, leading enterprise social business consultant shows how to build an internal framework based on change management that will lead to success with social media: one that will make external engagement more effective, meaningful, and sustainable.

Michael Brito systematically identifies the internal culture, process and technology obstacles to long-term success with social media, and offer best practice solutions. He discusses a wide spectrum of issues, offering actionable intelligence and helping decision-makers build strategies and plans that deliver value. Topics addressed include change management, organizational models and dynamics, internal communications, collaboration, governance, metrics, training, employee activation, policies, technology integration, workflows, social CRM, and much more. Drawing on his own experience working for Silicon Valley companies, HP, Yahoo! and Intel, Brito presents dozens of examples and case studies. Using this book, companies can begin to transform their organizations from just a "social brand" to a fully collaborative and dynamic "social business.”

Michael Brito

About Michael Brito (San Francisco, California Author)

Michael Brito

I’ve been building brands online since Al Gore invented the Internet. 👊🏼

I am a digital strategist, published author, TEDx speaker, adjunct professor, and avid 49ers and Lakers fan with over 20+ years of experience helping organizations break through the clutter and reach their audience with game-changing content.

I have written two books with one on the way 📖:

➜ Smart Business, Social Business: A Playbook for Social Media in Your Organization (2011)

➜ Your Brand: The Next Media Company: How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships (2013)

➜ Participation Marketing: Mobilizing Employees to Participate and Tell the Brand Story (2018)