Hot Button Marketing
The old fighter Rocky Marciano once said, "hit the heart and the head will follow." It works like that in business also. Win the hearts of consumers (even, -- or especially -- business-to-business consumers) and the mind will follow. Pushing hot buttons is how you get the buyer to say yes. It's -- how you flip the switch that will lead customers to either buy your product or want more information on a product or service. A hot button is a key that triggers an emotion. A hot button is a manifestation of emotion. Hot buttons are why people buy what they buy. There are two reasons people buy products or services: 1. The rational reason 2. The real reason This revision of Hot Button Marketing adds more to the buying and selling experience. Marketing, in reality, is applied creativity and is where this revision shines. It expands its reach into new and ever changing social media. It’s the only book that combines marketing tactics with buyer psychology. It can be used the first day it is read. No matter whether the selling venue is Internet based, or traditional, marketers are dealing with humans who buy more on emotions and rationalizations than on any kind of "logical" thought process.
About Barry Feig (Albuquerque, New Mexico Author)
BARRY FEIG is a leading consumer behaviorist. He has more than two decades of experience developing new products and marketing strategies for companies such as American Express, Colgate-Palmolive and Clorox. He has developed marketing strategies for familiar products such as Glad Lock Storage Bags, Kellogg’s Smart Cereal, American Express’ Gift Cheques and Ralston-Purina’s Kibbles & Chunks. Prior to founding the Center for Product Success, Mr. Feig owned two New York advertising agenccies, Ad Ventures and Feig Communications. His clients included IBM, Schenley Distillers and Curtis Instruments. His seminars and workshops have included the top high tech companies in the world. He lives in Albuquerque NM. This is his fifth book.
About Joan-Marie Moss (Co-Author)
JOAN-MARIE MOSS is a published author and website guru who has worked online and off for more than 40 years. She works under her personal banner: Joan-Marie Moss & Associates Ltd. and her own name providing services ranging from writing and editing through desktop publishing and website design to deliver all aspects of communication from fiction and poetry to public relations and technical writing. Her clients include published authors, attorneys, real estate professionals, newspapers and magazines, and others such as the VA, Ricardo Inc, The DuPage School System, and the Navajo Nation. Joan-Marie Moss has lived and worked in Photnix, AZ, Chicago, IL and Albuquerque NM.